The NY Slice story
How a miserable accountant brought the New York slice to Cape Town.
From New York to Kloof Street
Shot on our own phones and cameras since 2013: the pizza research trip, the oven on a ship, the first shop, the crew and the trailer.
New York, 2011.
Meet Mark.
In 2011 he was an accountant in New York. Good job. Properly miserable.
12:30, every day
Lunch was the best part.
Every day at 12:30, a proper New York slice. Grab it, fold it, keep walking.
Artichoke, NYC.
Then he had an idea.
Nobody made this back home. So he quit, and learned the craft in New York kitchens.
Cape Town, 2013.
He came home.
Cape Town, 2013. A recipe, a plan, and every cent he had.
Kloof Street, 2013.
He built the shop by hand.
Kloof Street. Brick, wires, late nights. For a while he slept under the oven.
October 2013.
Then he opened the doors.
Day one, lunchtime. The queue wrapped the block.
since 2013
Then you showed up.
Regulars, first-timers, dogs. The NY Slice fam, since 2013. Thank you.
today
Fourteen stores later.
Same dough. Same fold. Still by hand. And Mark still serves you a slice.
